Thread
Carefully

A journey through our wardrobes, our waste, and the mindful choices that can reshape the future of fashion.

The first chapter of an ongoing campaign

Our Mission

Thread Carefully is not a single event, it's the beginning of a campaign. It is an invitation to a new dawn: a new conversation about how we can protect the planet, one thread at a time. Fast fashion, and increasingly ultra-fast fashion, drive overconsumption, water waste, carbon emissions, and labour exploitation on a scale most of us never see. This exhibition and colloquium are our pivot point: the first public chapter in an ongoing effort to make the true cost of clothing visible, and to build habits of care instead of disposal.

SDG 12 · Responsible Consumption SDG 13 · Climate Action SDG 6 · Clean Water SDG 8 · Decent Work SDG 3 · Good Health
Yíímiiká at work in the dye studio Yíímiiká with the Y Collection fabric
Oreoluwa Ayoyimika Odufejo
YÍÍMIIKÁ
Oreoluwa Ayoyimika Odufejo is a Nigerian textile artist and designer working at the intersection of craft, culture, and sustainability. Known professionally as YÍÍMIIKÁ, his practice is rooted in the Yoruba art of Àdìrẹ, reimagined through a contemporary, circular lens.
"Objects of beauty that refuse to look away from the crisis at the heart of the fashion industry."

His work asks urgent questions about what we consume, what we discard, and what we inherit. Through hand-dyeing, batik wax resist, natural pigments, and recovered materials, he creates textiles that carry both personal and political weight.

Thread Carefully is his most ambitious exhibition to date. A gathering of works that span frustration and hope, tradition and innovation, grief and celebration. It is an invitation not just to look, but to feel the weight of a thread and ask: who made this, and at what cost?

Yíímiiká is currently based in London, where he continues to develop his practice at the intersection of textile art, cultural heritage, and sustainable fashion.

Inside the Exhibition

Twelve spaces, each a numbered artwork confronting a different piece of fashion's story — from a pile of donated clothes to a dedication filmed nine months before a loss. A few to start with:

01 PILE Yíímiiká 04 NATURE Yíímiiká 11 Yeni – A Dedication Yíímiiká
View all 12 spaces & the full team →

9 – 12 June 2026 · The Well, Southlands Chapel